To be the most supportive and simulating non-banking financial institution for micro, small enterprises in Egypt.
Providing financial and non-financial service for micro, small enterprises in Egypt in effective, efficiency and sustainable way.
1- Grow the client base to reach 700,000 by 2030 with portfolio of EGP 23M.
2- Remain truly market driven.
3- Improved institutional capacity to increase effectiveness, efficiency for clients.
4- The effective usage for digitalization for all organization’s operation.
5- Responsible pricing to achieve justice and equality for organization and clients.