Know about us
To be the most supportive and simulating non-banking financial institution for micro, small enterprises in Egypt.
The message:
To be the most supportive and simulating non-banking financial institution for micro, small enterprises in Egypt.
Our core values:
1- Integrity
We are committed to the utmost transparency, commitment and honesty towards our customers, partners, employees and communities. Our business is built on honesty, clarity, trust and security.
2- Teamwork
We have been trusted to make the best use of our skills and interpersonal style, to work collaboratively among ourselves and with other groups throughout the association towards common goals in a respectful manner.
3- Respect
Appreciating our clients, colleagues, and communities in a way that builds trust, dignity, loyalty and recognition of the value of all those we work with and for, while opening the way to the possibility of inspiring ambition.
4- Innovation
We are dedicated to finding solutions and creating new ideas, products and services in order to create value for our customers and make their lives easier. We encourage thoughtful, systematic analysis and innovative solutions to successfully implemented problems.
5- Leadership/Supervision
We protect and enhance our reputation and heritage at all times, by supporting and reinvesting in our mission using the prudent management of our human, natural and material resources.
6- Excellence
We are committed to the highest standards of excellence in everything we do; We deliver on the promises we make to our customers, our employees, our stakeholders, and our communities.
7- Social Responsibility
We care about the well-being of our employees, customers, communities and the planet. We make a positive contribution to our communities by adopting environmentally friendly policies, supporting charitable work, and sponsoring initiatives that align with our values.
Goals
1- Grow the client base to reach 700,000 by 2030 with portfolio of EGP 23M.
2- Remain truly market driven.
3- Improved institutional capacity to increase effectiveness, efficiency for clients.
4- The effective usage for digitalization for all organization’s operation.
5- Responsible pricing to achieve justice and equality for organization and clients.
Our Management Team
Samir Al-Gamal
Samir Al-Gamal
Samir Al-Gamal
Samir Al-Gamal
Our Executive Team
Samir Al-Gamal
Samir Al-Gamal
Samir Al-Gamal
Samir Al-Gamal
Samir Al-Gamal
Achievements
• The association joined the membership of the Sanabel Network (the Microfinance Network in Arab Countries) in 2002, and the membership of the Global Microfinance Network (MFN) in 2007 .
• Obtaining a “B+” rating in 2004, a “A-” rating in 2007 and 2010 as well as a social performance rating of 3 out of 4 by the Planet Classification Agency .
• Obtaining the Transparency Award from the Social Fund for Development in 2007.
• Received a five-star award from the MixMarket microfinance information exchange from 2008 to date .
• The association was globally ranked 26th among the microfinance institutions in the world by (Forbes magazine) and (MIX Market) in 2007, and then one of the best hundred microfinance institutions in the world (MIX Market) in 2008, 2009 .
• Obtaining a Certificate of Excellence in Performance from Sanabel Network and Citigroup in 2011 .
• The association obtained the silver certificate in social performance management from the Consulting Group to Assist the Poor (CGAP) and the information exchange market in the microfinance industry MIX in 2009, and it also obtained the gold certificate in 2010 .
• Innovative ways to enhance women’s access to finance from the Sanabel network and the German financial agency GIZ in 2016 .
• The Financial Inclusion and Transparency Awards from Sanabel 2016 .
• The number of beneficiaries reached 150 thousand customers in August 2017 .
• Obtaining a “BBB+” rating by the Planet Ratings Authority in 2017 .
• The association obtained the Smart Campaign certificate to protect the rights of global customers in 2019 .
• Obtaining a “A low” rating by Microfinanza in 2023 .
• The association obtained the golden certificate to protect the rights of global customers in 2023 .
Organizational Chart
Our organizational structure reflects a strategic alignment of leadership, operations, and field activities — designed to ensure effective governance, transparency, and impactful service delivery. Each department and role within the association contributes to our mission of driving sustainable local development and empowering underserved communities.
