- 1- INTEGRITY
- We are committed to the utmost transparency, liability and honesty towards our customers, partners, employees and communities. Our business is based on honesty, clarity, trustworthiness and security.
- 2- TEAM WORK
- We are trusted to utilize our appropriate interpersonal style and skills , for the purpose of working co-operatively within each other and groups across the organization to achieve shared goals in a respectful manner.
- 3- RESPECT:
- Appreciating our customers, clients, colleagues and communities in a way that builds trust, dignity and loyalty , recognising the assets of everyone we work for and with to unlock potential and inspire ambition.
- 4- INNOVATION
- We are dedicated to creating solutions, coming up with new ideas, products and services to create value to our customers and make their life easier. We encourage critical thinking and analysis; creative problem solving that is put into practice successfully.
- 5- STEWARDSHIP
- We protect and enhance our reputation and legacy at all times, by sustaining and reinvesting in our mission by wisely managing our human, natural and material resources.
- 6- DISTINCTION
- We are committed to the highest standards of excellence in everything we do; we deliver on our promises to our customers, employees, shareholders and communities.
- 7- SOCIAL RESPONSIBILITY
- We care about the wellfare of our employees, customers, communities and the planet. We contribute positively to our communities by adopting environment-friendly policies, supporting charities and sponsoring initiatives that go in line with our values.